Brand development process


At Shark, we combine sophisticated design and brand expertise with accessible pricing to create identities that resonate.

Finding the essence

Initial conversation
Our first interview uncovers the soul of your brand. We’ll explore your vision, goals, audience, and what you want them to know, feel, and do about your brand. This step defines your brand’s unique personality and place in the market, creating a foundation for all design work. To get things moving, fill out this form.

Design direction

Research and discovery
We’ll analyze your current branding, competitors, and design preferences to narrow down the creative direction.
Creative brief
Insights are consolidated into a roadmap to guide the design phase. You’ll approve this before we dive into the creative work.

(Your brand’s look and voice find their place on a carefully defined spectrum)

(Your brand’s look and voice find their place on a carefully defined spectrum)

Visual identity design

Logo
We craft a logo that embodies your brand’s core identity and provide it in versatile digital formats for all applications.
Color palette
Color is key to connecting emotionally with your audience. We define a primary and secondary palette to ensure your brand makes an impact.
Typography
Fonts are chosen to complement your logo and reinforce your brand personality. They’re the backbone of effective visual communication.
Mockups
We integrate these elements into sample designs to show how your brand works across various mediums.

Refinement

Your feedback helps us fine-tune every detail, ensuring the final result aligns with your vision.

Application sheet

You’ll receive a comprehensive brand style guide covering all approved brand elements, including logo variations, color palettes, fonts, and example layouts for consistent application.

Timeframe

A brand development project typically takes 3–4 weeks, with additional time for collateral or online assets as needed. Let us help you craft your brand that stands out and thrives.