To build awareness of ZS’s global business strategy among employees, Shark developed ZS Next, a quarterly interactive magazine designed to communicate the firm’s vision and strategic direction. Featuring clickable navigation, embedded media, and interactive elements like quizzes and calls-to-action, the magazine engages readers and brings the strategy to life in a dynamic, user-friendly format.

ZS is a global organization with over 5,000 employees, providing business solutions for life sciences, healthcare, and beyond across various practice areas worldwide.