WUR’s Open Science awareness campaign focuses on the key values by using instructional items to declare that WUR is embracing Open Science and nudge readers to engage. The visuals invite readers to see them every day in a new context. The goal is to increase the impact of research and education by making Open Science standard practice.

WUR is a research institution with over 6,800 employees and 12,900 students globally focusing on healthy food and living conditions. WUR develops top-quality expertise and helps translate knowledge into practice.